Standard prompts are guesswork — the AI has to invent an answer without ever actually knowing your business. The Core Identity Kit starts with a real 45-minute conversation between you and our team, backed by research into your actual website and social presence. A person builds and reviews your kit from that conversation; it’s never generated from a form. What you get is a permanent, structured knowledge repository — engineered specifically for your business — that embeds your exact voice, forbidden phrasing, and real customer triggers into every AI tool you use.

If you're one of our advisor partners, we upload your Core Identity Kit directly into the GoHighLevel Knowledge Base of your Tools 4 Advisors sub-account — ready to go from day one.

For everyone else, you'll receive the same ready-to-paste files, and you (or whoever manages your GoHighLevel account) copy the right context file into the right tool — Voice AI, Conversation AI, Content AI, and so on. Either way, every file is already formatted for GoHighLevel, so no reformatting is needed.

It’s simple: join us as an NSVG advisor, and your Core Identity Kit is built for you at no cost. Head to the Trusted Advisor Collaborative page and complete Ray’s orientation course — once you’re an advisor, your kit is queued up and built the same way as a paid kit, just without the invoice. Prefer to skip that path? You can purchase the Core Identity Kit directly for $1,497 any time.

Yes. You own 100% of the raw Markdown and text files. You can copy-paste them into Claude Projects, ChatGPT Custom GPTs, Perplexity, or hand them directly to your internal marketing team to keep every piece of communication consistent.

About two weeks, start to finish. We research your business ourselves first — your website, your social presence, everything publicly available — before we ever schedule your interview. That research shapes the actual questions we ask you, so your 45-minute interview is built around your specific business, not a generic script. After that, our team reviews the recording, verifies every detail, and builds it into your finished kit. This isn't a fast, generic turnaround — it's a real, custom process, and two weeks reflects that.

Yes — the Core Identity Kit isn't built for one industry, it works for any business, at any stage. If you're just getting started, there's a little more work up front since there's less history to draw from, but it's absolutely doable. If you're established, or even planning to sell one day, a documented Core Identity Kit actually makes your business more valuable to a future buyer — it shows exactly how the business runs, in writing, instead of living only in your head. It also makes your current team faster and more accurate at producing what they need, which means more output without more hours.

Because your Core Identity Kit is fully custom-built around your business — including real research and a dedicated interview — we're not able to offer a refund once it's delivered. What we do guarantee: up to two rounds of revisions within 30 days of delivery. If you want to add detail, adjust something, or refine anything after reviewing your finished kit, we'll make those updates for you at no extra cost.

A mix of AI and a real person, with every step reviewed by a human before anything reaches you. The process itself was personally built by Patrick Smith, who has run it across a wide range of businesses, and it's continually refined to make the product better for every owner who gets one.